DKNY Be Delicious Eau So Intense Collection

November 29, 2012

DKNY Be Delicious Eau So Intense
The Manila Peninsula Conservatory

I attended the launching of the newest perfume collection of DKNY called Be Delicious Eau So Intense last Thursday. Be Delicious Eau So Intense, Golden Delicious Eau So Intense and Fresh Blossom Eau So Intense are intensified versions of the three coveted apple-inspired fragrances of Be Delicious which was launched in 2004. It has maintained the original structure and balance, just with more potency and staying power!

Be Delicious Eau So Intense, Golden Delicious Eau So Intense and Fresh Blossom Eau So Intense

DKNY Delicious apples are best-sellers with over 4,000,000 bottles sold each year worldwide, that's 10,000 bottles sold in a day or 6-7 bottles every minute! Whew!

Find out what my favorite from the new DKNY Eau So Intense Collection after the break....


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Trudi Loren,  VP of Fragrance Development at DKNY Fragrances

"Each of the classic fragrances in the Delicious Collection were intensified using two different methods," said Ttrudi Loren, VP of Fragrance Development at DKNY Fragrances, "I either amplify one aspect of the fragrance or raised the entire concentration so customers will enjoy a larger sensation of the original overall. It's really determined by how the construction of the original fragrance lends itself to either increasing the concentration or strengthening one of the specific nodes."

Be Creative, Be Delicious prizes

A week before the event, a Be Delicious Apple Shirt was mailed to us. Art materials were also provided along with the shirt. Each recipient has to design the shirt, the most intensely creative will win the following prizes...

  • Apple-Shaped Aranaz Clutch (in the photo above)
  • Complete Eau So Intense Collection
  • PhP 10,000 worth of Rustan's Gift Certificate

Voting was done during the event.

winner and her Be Delicious Apple Shirt (leftmost middle)

The winner got 8 apples including my vote ; p

with fellow bloggers Earth, Rowena and Kim

DKNY Golden Delicious new Eau So Intense... my favorite!

I love DKNY Golden Delicious! "Amoy Donya lang" hahaha No, seriously, if I can personify it, it will be a sophisticated woman with so much passion. If you don't believe me, go to the nearest DKNY stall and find out ; p

 Be Delicious Eau So Intense  

Be Delicious was the first to be derived from an apple extract, which was then layered with
grapefruit, magnolia, sandalwood and white amber. A delectable new fragrance that is the pick of
the crop, Be Delicious Eau So Intense is a higher concentration of our classic Be Delicious
fragrance accentuating the key apple note—resulting in a more intoxicating scent that resembles
the first bite of a fresh picked apple.

Golden Delicious Eau So Intense


Golden Delicious Eau So Intense got a jolt of heightened energy by isolating the orange blossom
note in the fragrance structure. Perfumers gave it more of the spotlight, and by letting the bright
floral take center stage from the top notes through to the bottom, it creates more depth of
character, making a rich and heady impression of the blooms sensual petals.   

Fresh Blossom Eau So Intense 


Rose and lily of the valley notes get more attention in the new Fresh Blossom Eau So Intense. The
once-delicate floral, inspired by the fragile but potent blooms on an apple tree, made more
nuanced by ramping up the concentration of two of the most celebrated notes in perfumery.  The
result is a more textural, intense floral bouquet that is long lasting and fresh.


Be one of the more than 780,000 fans on Facebook and join "Be Creative, Be Delicious", a Facebook campaign that asks its online community to express their love for the brand by submitting the most creative, the most delicious content they can think of.

with Theya So and Rowena Lei

Be Delicious Eau So Intense, Golden Delicious Eau So Intense and Fresh Blossom Eau So Intense are available in all Rustans Department Stores, Landmark Department Stores and selected SM Department Stores. Suggested retail price: 50ml PhP 3,600 and 100 ml PhP 4,800. 

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